Same Month Sales are Down

Same month sales – meaning sales this February compared to sales last February – are down once again, continuing the trend started last month. And it’s all due to lack of inventory.  

As you can see from the chart below, Ada County housing inventory at the end of last February was more than three times the amount of inventory at the end of this February, thereby limiting buyers’ choices, increasing competition among buyers,  and causing prices to increase more dramatically (the median sold price increased 14.8% over the last 12 months).

Another unusual recent trend that has continued is that the price per square foot of existing (resale) properties has exceeded the price per square foot of new homes, $211 compared to $205. We don’t remember this happening before.  This could create the opportunity to sell your 2500 square foot home and buy a 2500 square foot new home for a lower price!

Be sure to contact your Group One Sotheby’s International Realty agent to help you guide your decisions in this most unusual market.

Your Value Proposition and How to Articulate It

If you read the title of this article and rolled your eyes because it sounds pretentious, you’re not alone. Why do people come up with fancy terms to describe what amounts to everyday practices and procedures? Because sounding smart is what some people value! 🙂

Understanding what people value, and how your services provide that value, can help you be more effective in communicating to your clients (or potential clients) how you can meet their needs. 

Use the illustration below to think about the value you provide to someone looking to sell or buy a home, and then consider ways you might effectively articulate that value to your clients; past, present, and future. You may find that you never need to offer a discounted commission again.

from: The Elements of Value