If you read the title of this article and rolled your eyes because it sounds pretentious, you’re not alone. Why do people come up with fancy terms to describe what amounts to everyday practices and procedures? Because sounding smart is what some people value! 🙂
Understanding what people value, and how your services provide that value, can help you be more effective in communicating to your clients (or potential clients) how you can meet their needs.
Use the illustration below to think about the value you provide to someone looking to sell or buy a home, and then consider ways you might effectively articulate that value to your clients; past, present, and future. You may find that you never need to offer a discounted commission again.